A values-led partnership for qualified cricket coaches
Cricket coaching is not short of options.
What players and parents often struggle to find is clarity — clarity about who to trust, how coaches work, and whether an approach is built for long-term development or short-term results.
The launch of the Coach Partner Programme is Cricket Mind Online’s response to that gap.
It’s a selective partnership for qualified cricket coaches who care deeply about how they coach, not just what they coach — and who want to be part of a professional, values-led network.
Why we created the Coach Partner Programme
Cricket Mind Online regularly works with players who are already committed to improving — and with parents who want to make thoughtful decisions about support.
Over time, one question kept coming up:
“Who would you recommend locally?”
Not a directory.
Not a list.
A recommendation.
The Coach Partner Programme allows us to answer that question with confidence — by partnering with coaches whose principles align with long-term development, clear communication, and professional standards.
This is not a directory
The distinction matters.
The Coach Partner Programme is not about volume or visibility for its own sake. It’s about endorsement.
Partner Coaches are:
- Selected, not listed
- Recommended, not advertised
- Trusted to work in ways that support development rather than shortcuts
Every coach in the programme is someone we’re comfortable putting our name next to — because values, behaviour, and intent matter just as much as experience.
Who the programme is designed for
The Coach Partner Programme is aimed at coaches who:
- Hold an ECB qualification or an equivalent recognised qualification
- Have experience working with players in a developmental setting
- Coach with clear principles rather than rigid methods
- Value professionalism, reliability, and communication
- Are comfortable being part of a values-led coaching network
If you take pride in how you work — and in the environment you create for players — the programme is likely to be a good fit.
What partnership looks like in practice
Partnership is intentionally straightforward and personal.
Coaches who join the programme receive:
- Endorsement from Cricket Mind Online
- Inclusion on our Coach Finder and county pages
- Visibility to players and parents actively seeking coaching
- Introductions to motivated enquiries, not cold leads
- Commission on confirmed referrals into Cricket Mind Online services
The emphasis is on quality of connection, not volume.
How players and parents find Partner Coaches
Players and parents discover Partner Coaches primarily through the Coach Finder on the Cricket Mind Online website.
They:
- Select their region
- Choose their county
- View endorsed Partner Coaches in their area
Because coaches are endorsed rather than listed, enquiries tend to be better informed and more aligned from the outset — which benefits everyone involved.
Why this matters
Good coaching environments shape more than technique.
They influence confidence, decision-making, enjoyment, and how players relate to the game over time. By building a trusted network of Partner Coaches, the aim is simple:
- To make it easier for players and parents to find the right support
- To recognise and support coaches who work to clear professional standards
- To create greater consistency between mindset, mentoring, and on-field coaching
That’s the thinking behind the Coach Partner Programme.
Find out more about the Coach Partner Programme
If the programme feels aligned with how you work, you can learn more here:
Explore the Coach Partner Programme
