February 6, 2025

Cricket Mind Online Becomes Official Partner of HECC

Supporting player development beyond the training environment

Cricket Mind Online has become an official partner of the Hertfordshire & Essex Cricket Centre (HECC).

The partnership brings together two services that already sit comfortably alongside one another: high-quality, in-person cricket coaching and structured one-to-one player mentoring. Both are grounded in long-term development rather than quick outcomes, and both place the player — not the programme — at the centre of the process.

This is a practical partnership, built around how players train, perform, and make sense of their cricket over time.

About the Hertfordshire & Essex Cricket Centre

HECC is a well-established cricket training facility based in Sawbridgeworth, serving players across Hertfordshire, Essex and the surrounding regions.

Led by ECB Level 4 Head Coach Luke Humphrey, the centre works with players of all ages and standards, from grassroots through to county and pathway level. Coaching at HECC is shaped by clarity and consistency — strong technical foundations, purposeful training, and an environment that encourages learning without unnecessary pressure.

With year-round access to indoor and outdoor facilities, HECC supports one-to-one coaching, group sessions, club programmes and specialist training. The emphasis is on helping players build skills and habits that stand up across different formats and levels of the game.

What this partnership represents

This partnership is not about merging services or changing how either organisation works.

HECC remains focused on technical coaching and skill development delivered face-to-face. Cricket Mind Online provides online player mentoring that supports mindset, decision-making, emotional regulation and performance behaviours away from the nets.

Together, this creates a more complete support structure for players who want their training to translate into competition. Technical sessions are complemented by mentoring conversations that help players reflect, prepare and respond more effectively to the demands of cricket.

Shared thinking around development

Both HECC and Cricket Mind Online share a similar view of player development.

Progress is rarely linear. Confidence fluctuates. Decision-making changes under pressure. Players improve not just through repetition, but through understanding how they train, how they compete, and how they respond when things do not go to plan.

This partnership reflects an applied approach to development — one that values awareness, reflection and responsibility. Players are supported to understand their own patterns, to build routines that fit their context, and to develop skills that remain useful as environments change.

There is no attempt to motivate or persuade. The focus is on support that helps players think more clearly about their cricket.

Who this partnership supports

The partnership will be particularly useful for players who are:

Training regularly and committed to improving
Operating in competitive or pathway environments
Looking to connect training performance with match performance
Seeking structured support alongside their coaching

It is equally relevant for younger players navigating development pathways and adult players balancing performance with work, study or family commitments.The emphasis is on quality of connection, not volume.

Find out more

The service is delivered online and designed to complement existing coaching, offering structured support around training, performance and reflection.

If you train at the Hertfordshire & Essex Cricket Centre and would like to understand how one-to-one player mentoring could sit alongside your coaching, please get in touch or contact Luke Humphrey at HECC.