Bringing together quality equipment and performance support
Bear Cricket has joined Cricket Mind Online as an official partner.
The partnership brings together two organisations that approach performance in a similar way: through quality, clarity and decisions made with the long term in mind. Bear Cricket’s focus on well-made, reliable equipment aligns naturally with Cricket Mind Online’s work supporting players around preparation, decision-making and performance behaviours.
This is not a promotional partnership. It is a practical alignment based on how players train, compete and sustain their game over time.
About Bear Cricket
Founded in 2016 and based in West Yorkshire, Bear Cricket is an independent cricket equipment brand with a clear emphasis on build quality and feel.
Their bats are handcrafted in the UK using English willow, sourced from private forests and shaped by experienced bat makers. The aim is balance, control and consistency rather than volume production, giving players equipment they can trust across different formats and conditions.
Alongside bats, Bear Cricket produces teamwear, soft goods and luggage designed for performance environments as well as everyday use. Their range supports individual players, clubs and teams, with an emphasis on durability, fit and practicality. That alignment made this partnership a natural fit.
What this partnership reflects
Bear Cricket continues to focus on producing high-quality equipment, designed and tested by coaches and players who understand the demands of the game. Cricket Mind Online continues to provide one-to-one player mentoring, supporting mindset, decision-making and performance away from the nets.
Together, the partnership reflects a shared view that performance is shaped by preparation and trust. Players benefit when the equipment they use and the support they receive are consistent, reliable and aligned with how they want to play.
Shared thinking around performance
Confidence is influenced by trust — in preparation, in routines and in equipment that feels right. When distractions are reduced, players are better able to stay present, commit to decisions and perform with greater intent.
Who this partnership supports
This partnership will be most relevant for players who are:
- Competing regularly and taking their cricket seriously
- Investing time in their preparation and development
- Operating across different formats and environments
- Seeking consistency in both support and equipment
It is equally relevant for younger players building confidence in their game and adult players balancing performance with other commitments.
Find out more
Bear Cricket is an independent UK cricket brand producing handcrafted English willow bats and teamwear, with a clear emphasis on build quality and performance.
To explore the range, contact Bear Cricket:
Tel: 07799 791565
Instagram: @bear.cricket
Email: sales@bearcricket.co.uk
Address: Bear Cricket Ltd, Stag Sports, Victoria Mills, Knowles Hill, Liversedge, West Yorkshire, WF15 6DP
